Case Studies: Shopper marketing

Working with our client's objectives to put the shopper first but deliver effective measurable campaigns that encourage shopper loyalty. Take a look at a few case studies...

Shoprite Checkers Specifc campaign
Shoprite Checkers Specifc campaign

Objective: To improve listing's of beetroot variants in Shoprite Checkers region. Mechanic: To run a specific trade campaign requiring the consumer to purchase both gherkins and beetroot in order to win... Solution: Sorted out listings in the chain and drove sales objectives with a 10% uplift over the period.

Lindt Stand a 1 in 5 chance to win
Lindt Stand a 1 in 5 chance to win

Understanding the Shopper and the intrinsic wants of mothers over "Mother's Day" for time out! To read a book with their favorite chocolate Lindt. Solution: A 1 in 5 chance to win an exclusive books voucher. Result: 20%uplift in sales over the period and massive displays in Exclusive books with more people traffic for Exclusives too!

Exclusive books Lindt campaign
Exclusive books Lindt campaign

Massive exposure in a non traditional retail chains and different shopper profile and experience. Incremental volume for both Lindt and Exclusive Books! A great joint promotion.

Shopper Game Show element
Shopper Game Show element

Objective: Move more volume Insight: "Life Changing Prize!" Game show to win R2million at each show run for 17 weeks Solution: Shoppers saw on e-TV other winners winning which drove massive uptake of Coca Cola sales over the next 17 weeks for everybody wanted a chance to win on the game shows! Result: Massive uplift in volume for Coca Cola

Albany Guaranteed promotion
Albany Guaranteed promotion

Aimed at rewarding purchase with a guaranteed offer allowed Albany to create consumer loyalty and brand preference over the promotional period

Mc Cain and All Gold Joint promotion
Mc Cain and All Gold Joint promotion

Wanting to ride on the back of All Gold Mc Cain needed to cover the cost of redemption of all the coupons scared of the financial risk fixed fee took on the risk at a affordable fee.

Clover Campaign
Clover Campaign

Problem: consumer do not realise how much milk is in cheese. Solution: Giving the consumers the value of a 1Litre of Milk coupon on each cheese block drew attention to the fact and rewarded the shopper with a significant reward and value add/ feel good campaign

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