Objective: To improve listing's of beetroot variants in Shoprite Checkers region.
Mechanic: To run a specific trade campaign requiring the consumer to purchase both gherkins and beetroot in order to win...
Solution:
Sorted out listings in the chain and drove sales objectives with a 10% uplift over the period.

Understanding the Shopper and the intrinsic wants of mothers over "Mother's Day" for time out! To read a book with their favorite chocolate Lindt.

Solution: A 1 in 5 chance to win an exclusive books voucher.

Result: 20%uplift in sales over the period and massive displays in Exclusive books with more people traffic for Exclusives too!

Massive exposure in a non traditional retail chains and different shopper profile and experience. Incremental volume for both Lindt and Exclusive Books! A great joint promotion.

Objective: Move more volume
Insight:
"Life Changing Prize!"
Game show to win R2million at each show run for 17 weeks
Solution:
Shoppers saw on e-TV other winners winning which drove massive uptake of Coca Cola sales over the next 17 weeks for everybody wanted a chance to win on the game shows!

Result: Massive uplift in volume for Coca Cola

Aimed at rewarding purchase with a guaranteed offer allowed Albany to create consumer loyalty and brand preference over the promotional period

Wanting to ride on the back of All Gold Mc Cain needed to cover the cost of redemption of all the coupons scared of the financial risk fixed fee took on the risk at a affordable fee.

Problem: consumer do not realise how much milk is in cheese.
Solution: Giving the consumers the value of a 1Litre of Milk coupon on each cheese block drew attention to the fact and rewarded the shopper with a significant reward and value add/ feel good campaign