1. What is promotional risk?

Promotional risk is the financial uncertainty a brand faces when running offers like cashback, prize draws, or guaranteed rewards, where redemption levels can vary.

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2. How does promotional risk insurance work?

We calculate the potential exposure of your campaign and fix the cost upfront. If redemptions exceed expectations, we cover the difference.

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3. Why is promotional risk important?

Without protection, high participation can lead to unexpected costs. Managing risk allows you to run bold campaigns without financial surprises.

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4. What types of promotions can you cover?

We support cashback offers, guaranteed gifts, prize draws, instant wins, and other incentive-based campaigns. Generally if a consumer has to do something to enter we can insure it.

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5. Can I still offer big prizes safely?

Yes. We structure and insure campaigns so

you can offer high-value rewards with a fixed, known budget upfront.

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6. How do you calculate the risk?

We use data modelling, historical performance, and probability analysis to forecast redemption and set a secure cost.

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7. Do you manage the campaign as well?

Yes. We offer end-to-end services, including campaign setup, fulfillment, and claims handling.

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8. What happens if more people claim than expected?

That’s where we come in Transmedia covers the additional cost, protecting your budget.

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9. Is promotional risk only for large brands?

No. We work with businesses of all sizes, tailoring solutions to match your campaign scale and budget.

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10. How quickly can a campaign be set up?

Depending on complexity, campaigns can be structured and ready to launch within days to a few weeks.

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