Pernod Ricards ran a winter warmers campaign where if you purchased one of their brands you got a guranteed R150 or R250 reward in a coupon of your choice from Uber to Sorbet or FOM vouchers depending on what you like. Transmedia provided a fixed fee for this promotion no matter how many were redeemed for one upfront fixed cost so the client could rest easy in the knowledge that they were covered no matter what the redemption.